Traditional Banks Can't Keep Up with Revolut's Innovative Offering

Revolut, the global fintech with over eight million UK customers and 40 million globally, launches its campaign ‘The Future of Money’ this month; its first work from its agency of record, Anomaly, who were appointed after a competitive pitch in 2023.

With 40+ million customers in 38 active countries amassed since its inception in 2015, Revolut has seen meteoric growth. Developing from a foreign exchange travel brand into an innovative financial platform designed to simplify all things money for the modern world, challenging the long-established banking and financial institutions to become the industry standard-bearer for a new way to bank.

"Our relationship with money has changed beyond recognition - it's online, on the move, in-app, in real time and invisible. It's evolving all the time, and the old banks simply can’t keep up - our modern world needs a modern solution.” said Camilla Harrisson, CEO, Anomaly London.

The first 360 campaign from Anomaly launches TV, OOH, print, social and radio as ‘The Future of Money’ across the UK and Europe. Directed by Anonymous Content’s Tim Godsall, the campaign showcases the old banks’ failure to keep pace with Revolut’s innovative product offering and 100 more reasons why Revolut is the future.

Nic Casby, head of growth - UK, IRE and Nordics at Revolut, said “We’re delighted to be launching this campaign, showcasing how Revolut is a forward-thinking financial institution and essential for those wanting to get the most from their money. As the UK’s leading fintech, we know just how important it is for our customers to have an innovative product that considers all their financial needs, and we look forward to providing the Revolut experience to those who have yet to discover us.”