Tregar's Fruity Yogurts Speak for Themselves in Quirky Campaign

Togetherwith and Infinity Media presents its new campaign for Tregar’s fruity yogurts, a category in which the brand differentiates itself from the competition due to the quantity, quality and size of real fruits that they offer in their products.

The work focus on this advantage from a phrase as simple as forceful: 'Yogur Tregar has real fruit'.

Lulo Calió, CCO and partner of Togetherwith, comments, “Simplicity is the key to the strategy of this campaign. Through three pieces in mainstream media and their digital executions, we want to convey a very direct message: TREGAR's yogurts are made with real fruit. Treating our products as if they were fruits and not yogurts was a powerful and direct idea that managed to create a unique tone for the brand”.

For his part, Soledad García added, “What we are looking for through this campaign is to show our line of yogurts with quality products, to offer an alternative for the consumer, with real fruits and exclusive varieties such as pineapple and mango, passion fruit, which are added to the traditional strawberry, peach and blueberry ones, also in their light version.”

Daniel Bloise, CEO of Infinity Media, specified, “With the team we work both on the strategic process, as well as on the planning, negotiation and media buying. The campaign is multimedia, with material for Open TV, Cable, Satellite, Radio and Digital, in addition to three pieces of 20 seconds each, which will quickly allow us high levels of coverage and frequency”.