Truist Bank Takes Over Miami for Super Bowl LIV Weekend

Truist bank is bringing its brand to life in Miami during Super Bowl LIV weekend.

With all eyes on Miami, visiting sports fans and residents can expect to see branding throughout the Miami area including at Miami International Airport and Fort Lauderdale-Hollywood International Airport, on billboards and double decker busses and in two major brand moments at The Citadel and Bayside areas.

Truist is serving as the official bank of the Miami Super Bowl host committee. This Super Bowl, Truist is proud to be the official bank of the Miami Super Bowl Host Committee and the lead partner for the MSBHC Hospitality House, furthering its commitment to support the city of Miami and engaging with the community. 

For the second year in a row, Truist is continuing SunTrust’s sponsorship of The Confidence Classic and bringing two unique and affordable experiences to the Super Bowl host city. These events offer visiting fans, sports enthusiasts and local Miami residents the opportunity to join in on the excitement of the Big Game. 

On Friday, January 31th, kick off football’s biggest weekend with the Celebrity Super Slam charity basketball game hosted in partnership with Chad ‘Ochocino’ Johnson in support of the Irie Foundation – an organisation that works year-round to improve and create a positive impact on the lives of South Florida’s at-risk youth.

On Saturday, February 1st, watch your favourite athletes, musicians and celebrities take the field for a flag football match-up. The family-friendly event will include a Tailgate Zone, pre-game ceremony featuring Florida International University’s marching band and a can’t-miss half time show with South Florida native Jake Miller.