Twix Goes into Meltdown with 'Game-Changing' Coffee and Chocolate Innovation

The world of coffee has seen its fair share of interesting innovations and pairings over the years, from nitro brews to signature spices. But, coffee-drinkers aspire for their coffee to be a delicious experience in addition to just a java jolt. So TWIX is giving it to them, with a game-changing new device. 

To celebrate this tasty union of enjoying a TWIX and coffee together, the brand is unveiling the extremely limited-edition TWIX Meltdown via the TWIX Instagram handle - a first-of-its-kind product. Created by BBDO New York, the Meltdown works with any cup of hot coffee and allows fans to place a Left TWIX or Right TWIX into their mug and pull out just the cookie, leaving them with a chocolatey, caramely TWIX coffee. The brand expects the TWIX Meltdown to be the greatest thing to happen to coffee since the coffee bean. 

“Enjoying a TWIX and coffee together felt like a natural pairing,” said Michelle Deignan, TWIX brand director, Mars Wrigley Confectionery. “So it only seemed appropriate to provide consumers a way to combine the two, literally.”