TWIX Is a Cookie in Disguise in Tongue in Cheek Spot

Today, TWIX, proudly part of Mars, launched a humorous new ad in the US titled ‘Disguise.’ To highlight its connection to the cookie, the tongue-in-cheek campaign builds on the idea that TWIX is actually a cookie, cleverly disguised as a candy bar. 

Leveraging its distinctive flavour profile to appeal to gen z snackers, the new campaign communicates all the ways TWIX delivers delight through both its chewy and crunchy textures that hail it as both a cookie and candy bar. 

‘Disguise’ is available to be viewed across AV, FEP, OLV and socials including Snap, Meta and TikTok.