senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

UNIT9's Greg&Jacob Direct Smooth & Sexy New Promo for Pure Bathing Culture

25/08/2015
Production Company
London, UK
464
Share
Directing duo hit the dance floor for 'Pray for Rain' music video

Director duo Greg&Jacob wanted to explore the idea of someone reaching for sense of identity in a world they can’t quite relate to. The lyrics “Are you cut in two, cut all the way through” gave birth to the concept of Joe as a character, and his unconventional relationship with both Jenna and himself.


The actors really were vital in making the concept come to life. With eye contact and subtle body language, Harry and Natalie needed to silently imply an existing relationship. “They both did an amazing job. Harry’s got this intensity in his face that just draws you in; and Natalie has these big beautiful eyes that are sultry, but at the same time soft and vulnerable,” say Greg&Jacob.


“The transition was the most fun to shoot. The effect was done in camera and was simply a case of us shouting “drop!” when the camera moves behind the head of Harry’s body double. Natalie would quickly drop to the floor and crawl away, as Harry shot up into the same position, just in time for the reveal. It took a few takes but it was pretty satisfying when we nailed it! It was so refreshing to have the creative freedom to make this film exactly how we wanted to make it. This took a lot of trust from the band which is something we were immensely grateful for.”
Agency / Creative
Production
Music / Sound
Credits
Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from UNIT9 London
The Directors
The Directors: Cole Paviour
08/11/2024
27
0
The Directors
The Directors: A Common Future
30/08/2024
65
0
ALL THEIR NEWS
Work from UNIT9 London
Cry Like A Guy
Anthony Rubinstein
04/09/2024
21
0
The Full Story, First
Sky News
03/09/2024
9
0
The Openness Medal
Samsung
26/07/2024
37
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0