United States Picks Up 5 of 15 Prizes at 2024 Immortal Awards

The United States dominated the 2024 Immortal Awards with creative companies from the market picking up five out of 15 of the total awards given out. The make up of those awards was one of four Immortals and four of 11 Commendations.

Coca-Cola's Recycle Me, which was entered by Ogilvy North America and Lobo, picked up an Immortal Award. "Creatives chase ideas that ignite conversations and spark change. With this campaign our team achieved both," said Liz Taylor, global chief creative officer at Ogilvy. "It leveraged the power of Coca-Cola's instantly recognisable logo—even crushed—and the 'Recycle Me' message found on every can to not only celebrate the brand’s iconicity but amplify its commitment to sustainability."

Coca-Cola also picked up a Commendation for a US-made campaign as 'Thanks for Coke-Creating', by VML. As such, Coca-Cola was named 2024's most successful brand at the annual global advertising awards show from Little Black Book.

The final three US Commendations were received by TBWA\Media Arts Lab LA for Apple’s Fuzzy Feelings, Wieden+Kennedy Portland for DoorDash’s DoorDash-All-The-Ads and FCB Chicago for Dramamine’s The Last Barf Bag. 

“At FCB, we’re all about ideas that are never finished,” said Andrés Ordóñez, global chief creative officer at FCB. “The ones that evolve, grow, and stay relevant. The real magic happens when those ideas collide with culture. Being recognised by the Immortal Awards proves that with bold ideas and brave clients, brands can create genuine cultural impact – even when the conversation is about barf.”

Jurors from around the world met in New York on December 5th, on a day hosted in partnership with JSM Music, to discuss, debate and deliberate over the 42 pieces on the global shortlist.

The full list of winners are:

Coca Cola - Recycle Me (submitted by Ogilvy NA and Lobo)

Coors Light - Coors Light's Out (submitted by Rethink)

Pedigree - Adoptable (submitted by Colenso BBDO and Nexus)

Sydney Opera House - Play it Safe (submitted by The Monkeys, Trim, ARC, Somesuch and Revolver)

You can see them all here.

The four Immortal winning projects came from three regional rounds of judging - AUNZ, LATAM and North America - and were from four countries, in the USA, Canada, New Zealand and Australia. 

The global, prize-giving jury consisted of: Jessica Apellaniz, executive creative director of Wieden+Kennedy Mexico; Chris Beresford-Hill, worldwide chief creative officer of BBDO; Susan Credle, global chair of FCB, IPG creative advisor; Tara Ford, chief creative officer of Accenture Song APAC and LATAM, chief creative officer of The Monkeys; Susan Irving, chief marketing officer of Kruger Products; Sergio Lopez, chief executive officer of Omnicom Production; Joel Simon, chief creative officer and founder of JSM Music; Pelle Sjoenell, worldwide chief creative officer of Droga5; Chaka Sobhani, president and worldwide chief creative officer of DDB; Aaron Starkman, global chief creative officer of Rethink; Liz Taylor, global chief creative officer at Ogilvy.

Paul Monan, awards director of The Immortal Awards, said, “We’re absolutely thrilled to reveal the winners of this year’s competition and cannot wait to kick off our global showcase tour and take this winning work on the road. Across 17 jury days, we’ve seen almost 140 jurors from around the world really delve into what makes work ‘immortal’. 

“Our global shortlist was our longest ever in terms of the number of projects and also their duration, with plenty of longer form content succeeding this year, so it was a daunting task for our global group to identify their winners. They’ve chosen to champion some outstanding projects across a truly global body of work; with four regions and 10 countries featuring in the 15 projects. Congratulations to anyone involved in bringing our winners to life and a huge thank you to our partners worldwide for their continued support in our mission to celebrate creative excellence.”

The full list of winners from The Immortal Awards 2024 are:

IMMORTAL

Coca Cola - Recycle Me (submitted by Ogilvy NA and Lobo)

Coors Light - Coors Light's Out (submitted by Rethink)

Pedigree - Adoptable (submitted by Colenso BBDO and Nexus)

Sydney Opera House - Play it Safe (submitted by The Monkeys, Trim, ARC, Somesuch and Revolver)

COMMENDATION

Apple - Fuzzy Feelings (submitted by TBWA\Media Arts Lab LA)

CANAL+ - Super (submitted by BETC)

Coca-Cola - Thanks for Coke-Creating (submitted by VML Worldwide)

Coordown - Assume That I Can (submitted by Indiana Production and Laconic)

DoorDash - DoorDash-All-the-Ads (submitted by W+K Portland)

Dramamine - The Last Barf Bag (submitted by FCB Chicago)

Filsa | Baylor International | Cruz Roja Colombiana - Filter Caps (submitted by Ogilvy Colombia)

Heineken - Pub Museums (submitted by Publicis Dublin and LePub)

Kraft Heinz - Heinz Ketchup & Seemingly Ranch (submitted by Rethink)

Reporters Without Borders - The First Speech (submitted by Innocean Berlin and Stink Berlin)

Telefonica Movistar - This is Not a Game (submitted by VML Mexico and Landia Mexico)