PSP shares the release of its electrifying commercial for the all-new Honda Hornet, created in collaboration with Band Originale and the visionary director Theo Soenen. This project is a celebration of speed, style, and the raw power of the Hornet, bringing to life an unforgettable visual experience that perfectly captures the essence of this dynamic motorcycle.
Filmed in the heart of Lisbon, the commercial takes viewers on a thrilling journey through the city’s most distinctive locations. From industrial backdrops to stunning coastal vistas, and vibrant rooftops, the diverse settings of Lisbon provided the perfect canvas for showcasing the Hornet’s bold character. Each scene reflects the motorcycle’s versatility, whether it's racing through the city’s gritty streets or cruising along its sun-drenched coastline.
The energy of the commercial is amplified by a carefully curated soundtrack, with the rhythm of the music perfectly syncing with the action on screen. This harmony between visuals and sound was key to creating a high-octane experience that immerses viewers in the excitement of the ride. Every rev of the engine, every twist of the road, and every shot of the Hornet in motion feels in tune with the beat, making it impossible not to feel the adrenaline rush.
Behind the lens, director Theo Soenen and the entire team poured their creativity and passion into bringing this dynamic vision to life. It was a true collaboration, combining precision, energy, and flair to deliver a commercial that’s as exhilarating as the Honda Hornet itself. The result is a fun, high-energy film that reflects the spirit of adventure and the thrill of riding this exceptional motorcycle.