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UPS Continues to Support Small Businesses in Spot for The Masters

16/04/2024
Advertising Agency
Richmond, USA
437
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Campaign from The Martin Agency spotlights a small business that uniquely impacts a whole community of golfers

One of those 18 million people is Sam Shockley – a veteran who lost both of his legs in Afghanistan. After 60 surgeries, he just wanted to play golf again.

Thanks to small business owner Deryck Jernigan, Sam can do just that. Deryck owns SoloRider, a company that creates single-rider golf carts meant to get players with disabilities back onto the links. 

The campaign, brought to life by The Martin Agency, spotlights a small business that uniquely impacts a whole community of golfers. The film, titled 'Two Dreams,' draws from the idea that small businesses are started by someone with a dream, and that dream empowers others to fulfil their own. 

As a long time sponsor of the Masters, UPS wanted to use this opportunity to shine a light on a small golf business, and a community that could benefit from exposure, and none could be more deserving than SoloRider.   

To spread the word about adaptive golf and get more players into the sport, UPS has purchased two SoloRiders and will be gifting them to golf courses that currently don’t have accessibility options.  

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