Urbanites Unite in to Make 'Smarter Cities' for IBM

Mill+ collaborated with Ogilvy & Mather to advertise IBM's 'People 4 Smarter Cities', an initiative that provides a forum for city dwellers and city leaders to work in collaboration, generating solutions and ideas on how city spaces can be used in a more beneficial way to produce positive change.
Mill+ art director Phil Robson comments, "The whole collaborative process of this project was a pleasure to be a part of, Ogilvy had a great script and it was our task to bring this to life.Using aspects of street art, we chose to narrate the piece with these expressive chapters and scenes. People were an important aspect of driving the message, so the idea was to capture real people coming together, interacting and working to share ideas and thoughts. Creating art was a positive, inclusive way to communicate this.
"The desire was to capture as much as possible within camera, so we went about creating laser cut mirror tiles that were placed onto the brick wall  and huge chalkboard illustrations were drawn and then later animated in AFX.
The collaborative process and smooth workflow in house was a dream too, from the production team to the after effects animation, nuke compositing, grade and 3D build of the leaf animations, each stage was a real team effort and joy to craft."