UScellular Celebrates Connecting Its Customers with Latest TV Spot

US Days, UScellular’s latest campaign, brought to life by the Martin Agency, continues to celebrate their customers in a one-of-a-kind way – this time highlighting a 27-year customer in the latest TV spot.

“Trainer,” the second spot slated to go live on Thursday, May 30, features another real customer – Lou, a 66 year old residential contractor in his 27th year of staying connected through USCellular. It’s a charming addition to the standing campaign highlighting real customers in the realest way.

“At UScellular, we are all about connecting people to what matters most, and we’re honoured to celebrate a real customer who we’ve been keeping connected for over 27 years in the latest instalment of our US Days campaign work,” said Eric Jagher, senior vice president, and chief marketing officer at UScellular. “Our customers continue to be at the core of everything we do, and US Days is one of many key initiatives this year that focuses on promoting genuine connection.”

“When we were tasked with how to advertise UScellular’s new customer loyalty program, the team had the brilliant idea to have our loyal customers be the ones to do it. And no one is more loyal than 27-year customer, Lou, who cares about his wireless provider so much, he decided to get ripped just so he can sing their praises on TV. We had a great time on set with Lou, and loved how charming the real customers were to work with as our talent,” said Allie Nordstrom, creative director, The Martin Agency.

Launching in store on 6/13, US Days returns for another month-long event celebrating customers’ loyalty with more unique offers and in-store giveaways.