VCCP & easyJet Capture All Too Familiar Boarding Experiences

easyJet, Europe’s leading airline, is launching two pan-European, multi-media advertising campaigns showcasing its mobile boarding technology - a key feature of the easyJet app and its allocated seating functionality. Two TV ads have been created which focus on how the airline is innovating to make travel easier for its customers. 

The multimillion pound campaigns which in addition to TV include Video on Demand, Cinema, Digital and Social will span eight countries across Europe. The fun spots feature voiceovers by Hugh Laurie.

Directed by Roderick Fenske, the two slightly tongue in cheek creations highlight innovations which make travel easier. Created by agency VCCP, the first ad inspired by ‘no more panicky pat-downs’ features the ‘pat-down dance’ with passengers frantically searching for their paper boarding passes at check in. It highlights the mobile boarding technology available to passengers through easyJet’s app, eliminating the need for rifling through pockets which enables easyJet customers to have a smoother journey through the airport. 

A second ad featuring dinosaur models from the National History Museum reminds customers that they will ‘avoid the stampede’ at the boarding gate with easyJet as they provide allocated seating for everyone as standard. Filmed using time consuming stop frame animation, the ad took 288 hours to film. 

Peter Duffy, Marketing Director for easyJet, commented: "This campaign shows how easyJet is continually innovating, using technology to make travel easier for customers.

“Customers are interacting with us increasingly through mobile and specifically our app and we are continuing to incorporate features that add value to put information literally into their hands. We want to continue to lead the way in pioneering technology and innovation.

“Whether customers are travelling on holiday, on business or visiting friends and family, with easyJet they can have an experience which takes the stress out of travelling. Together with VCCP, we have created two ads which really bring this concept to life in an engaging and compelling way.”

Roly Darby, Business Director, VCCP said: “This was a great opportunity to create two individual pieces of content to better explain how easy it is to fly easyJet. Rather than creating rational product demos, both films highlight specific moments we’ve all experienced when flying, whilst clearly landing the benefits of the airline - mobile boarding via the easyJet app and allocated seating for everyone.”