senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

VCCP Shows Us the Ridiculous This International Women’s Day

08/03/2022
Advertising Agency
Surry Hills, Australia
58
Share
VCCP Sydney shows 'The Most Ridiculous Thing on Shutterstock' to #BreakTheBias this IWD

For International Women’s Day 2022 #BreakTheBias, VCCP Sydney are shining a spotlight on outdated gender representation that we continue to see in the media.

'The Most Ridiculous Thing on Shutterstock' compares some of the bizarre image results that can be found on the international stock library with the more profoundly ridiculous set of gender bias results you receive when you search under many professional job titles.

The social campaign was teased with a series of intriguing posts depicting the most random images from the bowels of Shutterstock, posing the question, “Is this the most ridiculous thing on Shutterstock?” and followed on International Women’s Day with a film calling attention to the very real issue of gender bias.

Kim Feitelberg, chief strategy officer at VCCP says: “Thinking about the theme of this year’s International Women’s Day, we were reminded of the responsibility we in the media have to propagate real, or perhaps even ideal, gender roles - we have a meaningful role to play in influencing culture. It did surprise me to see the gender bias in such a basic tenant of our work such as image libraries.”

Scott Huebscher, executive creative director says: “What we see around us, in search results or otherwise creates our truth. By calling attention to the gender bias happening on something as simple as an image library search – drives home the fact that gender bias is all around us, whether we realise it or not.”

SIGN UP FOR OUR NEWSLETTER
More News from VCCP Sydney
Hires, Wins & Business
VCCP Launches Global Gaming Proposition VCCP+
25/02/2022
65
0
156
0
31
0
ALL THEIR NEWS
Work from VCCP Sydney
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0