Vinnie Jones, Sky Bet and British Heart Foundation Educate Football Fans on CPR

Johnny Foreigner's Caswell Coggins has directed an important new film for BHF and Sky Bet, starring none other than Vinnie Jones.

Legendary Vinnie joined forces with BHF and Sky Bet to help educate the public (specifically football fans) in the importance of CPR. The Wimbledon midfielder turned actor has a long-standing relationship with BHF, following his starring role in the 2012 ‘Hands-Only’ CPR advert, which led to countless lives being saved.

Shot at the AFC Wimbledon grounds, the film directed by Johnny Foreigner's Caswell Coggins, comes off the back of a new survey commissioned by Sky Bet that explores the lack of confidence in performing CPR amongst football fans. 

The survey of 3,000 fans revealed that 44% had been in a situation where someone nearby required CPR, with the survey also highlighting a significant skills and confidence deficit when it comes to stepping up and performing CPR. In fact, according to BHF's site, 42% of fans have never received CPR training and 45% say they would lack the confidence to perform CPR, should they find themselves in a situation where it is required. 

Through the film, produced by Ginger Whippet, Vinnie Jones is helping to spread the word about BHF's free online tool, RevivR, which can teach CPR in just 15 minutes using just a phone and a cushion. 

Vinnie Jones is quoted on the BHF site, '“Out of all my roles on and off the pitch teaming up with Sky Bet and the BHF might just be one of my most important roles. It quite literally could be lifesaving. 

“Sky Bet’s football fan survey shows that low awareness and lack of confidence is holding fans back from stepping up, but the reality is fans have nothing to fear as learning CPR is simple and easy and only takes 15 mins with the BHF’s online RevivR tool. 

“That’s why, this season I’m urging football fans to back the Every Minute Matters campaign and ask themselves one simple question - will they stand by or will they step up to learn CPR and potentially save someone’s life.”