VIRTUE's Campaign for the New Volkswagen T-Roc R Showcases 'The Power Of Beauty'

The next evolution of the Volkswagen T-Roc R is here. The latest model stands for performance, value and emotional driving pleasure.

The campaign conceived by VIRTUE focuses on the vehicle's performance and style: breathtaking agility and powerful design combined with suitability for everyday use. With the R-specific, sporty design on the outside and inside, the T-Roc R has its very own characteristic aesthetic. In the film and photo campaign, people can be seen who seek and find the power of aesthetics in a wide variety of places. The new T-Roc R campaign celebrates the ability to perceive and enjoy beauty and grace in the world more fully.

Nick Hopkins, creative director VIRTUE, is delighted with the successful concept: "It's just fun to deal with the Volkswagen R models as a creative person, because they all have their very own, powerful profile. With the campaign, we managed to address people who not only value aesthetics in design, but also want to feel them in their everyday lives.”

The multimedia campaign consists of an emotional brand film, a product film, several social media assets as well as static and digital advertising media. A web brochure was also developed for information purposes. Communication takes place throughout Europe and in Australia.