VML Thailand Wins Agency of the Year for 5th Consecutive Year at AdPeople Awards

VML Thailand, a global creative powerhouse within the WPP Group renowned for delivering comprehensive creative, data, and technology solutions, has once again risen to the pinnacle of Thailand’s advertising industry. The agency clinched the coveted AGENCY OF THE YEAR title at Thailand's largest advertising competition, the AdPeople Awards & Symposium 2024, marking an unprecedented fifth consecutive win. This achievement, coupled with a stunning haul of 69 awards, is a testament to the visionary leadership of Parattajariya 'Jammy' Jalayanateja, who also earned the distinguished title of CEO OF THE YEAR 2024.

The AdPeople Awards & Symposium 2024, organised by the Advertising Association of Thailand under the theme 'Creativity for People Kind' celebrates advertising works created by people of all faiths, religions, and gender identities who aspire to elevate Thai advertising to global standards through creative works that benefit brands and the world. VML Thailand swept an impressive 69 awards across multiple categories, including 15 Finalists, 27 Bronze, 17 Silver, nine Gold and one Best awards. These accolades underscore the agency's commitment to helping clients navigate challenges and achieve shared success. 

Jammy Parattajariya, chief executive officer of VML Thailand, states, "The year 2024 marks a pivotal milestone for Thai advertising as we navigate massive transformations in technology, consumer behaviour, and economic challenges. VML Thailand's fifth consecutive AGENCY OF THE YEAR win, along with CEO OF THE YEAR recognition, reflects the vision and dedication of our nearly 500-strong team who are committed to turning impossibilities into opportunities. We strive to be more than just an advertising agency -we're a true partner and strategic ally to all our clients, driving business growth through end-to-end creative solutions from strategic planning and data analysis to crafting content that resonates with modern-day consumers. These 69 awards are a testament to the power of creativity to generate positive economic and social impact. At VML Thailand, we aim to inspire the entire advertising industry to push boundaries, innovate, and elevate Thai advertising to global recognition.”

Park Wannasiri, chief creative officer, emphasises, "The 69 awards at AdPeople Awards 2024 represent the pride of everyone at VML - creatives, AEs, planners, PR teams, project managers, producers, tech teams, and even our housekeeping staff - as well as our beloved clients and production partners. These accolades reaffirm our belief that advertising has no boundaries. Creativity allows us to solve client challenges without limits, showcasing our capabilities across the disciplines of digital and social, experience and activation, film, outdoor, media, PR, and creative strategy. VML Thailand brings a complete arsenal to address every client brief with precision. Our shared goal is to elevate Thai advertising to global standards, blending traditional and non-traditional creative approaches with tech and innovation for every client. We thank the judges, clients, partners, and last but not least, the entire VML team for making this journey so enjoyable and rewarding.”

Thitirat Tantirittisak, managing director, adds, "In an era of increasing business complexities, management is no longer about routine operations. It's about finding opportunities in every challenge and creating turning points to deliver tangible results and shared value. By integrating brand experience (BX), customer experience (CX), and technology, we don't just impress - we solve real problems and drive meaningful impact for our clients. Our success with 69 awards and the fifth consecutive AGENCY OF THE YEAR title reflects our relentless commitment to learning and improving, which keeps us ready to turn challenges into opportunities. VML Thailand is not just an agency; we're a strategic partner, walking alongside our clients on every step of their journey.”

“The success of VML Thailand is built on our ‘One Team’ philosophy, a deeply rooted organisational culture driven by three key principles:

1) Unified Expertise, in which seamless collaboration among creative, strategy, digital, and data analytics teams brings together our talents across all the disciplines right from project inception;

2) Culture of Innovation that encourages bold ideas and fearless experimentation; and

3) Shared Purpose, being united in creating positive impact for clients and the society while fostering pride among team members,” Jammy points out. "Our success isn’t just VML Thailand’s - it’s an achievement shared with our clients, to build the future of mutual growth,” she concludes with a smile.