senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Voice Tech Says Wassssssuuup in Budweiser Canada Ad

30/01/2020
Production Company
Toronto, Canada
273
Share
Mosaic and Revolver Films' John Grammatico breath new life into one of the beer brand's most iconic spots

Budweiser Canada has launched a spot for the Super Bowl that puts a 2020 spin on one of the brand's most iconic commercials.

'Whassup Again', created by Mosaic and directed by Revolver Films' John Grammatico, sees a bunch of voice-activated technology pieces reenact the famous lines of the beer brand's 1999 spot 'Whassup?'. The original features two friends chatting on the phone - a landline, no less - before being interrupted by multiple friends asking "wassssssuuuuuuuuuppppppp". The catchphrase became a bit of a cultural phenomenon and was spoofed in the 2000 film Scary Movie.

This modernised version isn't just a re-make for the sake of. There's an important message which is laid out via a partnership with Uber. A voiceover at the end says, "it's a smart world - don't be stupid about how you get around". 


The brand also released a couple of cheeky teasers prior to full spot dropping. Check one out below.


Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Revolver Films
Good Enough To Fight For
Nile Coffee Club
16/10/2024
69
0
Gourmade
Gourmade
11/09/2024
43
0
What a Difference McHappy Day Makes
McDonald's Canada
14/05/2024
20
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0