senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Volkswagen Tests James Buckley’s Entertainment Skills With the Toughest Crowd of All

19/12/2023
Directors Reps
London, UK
221
Share
Film from The Visionaries' Leo McCrea puts the actor up against kids

Watch James Buckley tackle a chaotic road trip adventure with four kids in Leo McCrea’s hilarious new commercial for Volkswagen. From cringe-worthy dad jokes to 'magical' self-parking demos and impromptu beatboxing sessions, this journey is packed with laughs, bathroom breaks, and even some uninvited bodily noises!

Leo McCrea has been directing the top names in TV for the last twenty years. Whether it be actors, comedians or everyday people, he has a reputation for always creating a friendly working environment to draw out the best performances. This approach is key for this film, which relies on candid improvisation in order to channel the chaos of family road-tripping most authentically. 

Leo had this to say about filming, “I really enjoyed working closely with creatives Adrien and Grant at BBH to bring their idea to life. Once we had sketched out the ideas it was all about encouraging and prompting improvisation from James and the great cast of kids. Originally planned for social only, the client loved it and ran it with commercials before this week's Willy Wonka screenings in cinema.”

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
Representation / Agent
SIGN UP FOR OUR NEWSLETTER
Work from Lemonade Reps
32 Minutes to Go
Luton Airport Express
13/11/2024
24
0
Celebrating Black Cinema
Sebastian Whyte
31/10/2024
3
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0