Volvo Celebrates Safety Behind the Scenes at the Oscars with Latest Ad

Grey and Volvo launched a new ad during the 95th Oscars broadcast on ABC as an extension of Volvo Cars’ 'For Life' global brand campaign.     

'For Life' comes at a momentous time for Volvo Cars when the company’s ambition isn’t just to protect life, but to help people live their best life thanks to the comfort and confidence that comes with feeling safe. The timing also coincides with Volvo Cars’ new fully electric flagship SUV, the Volvo EX90 - which has the highest level of standard safety of any Volvo models to date – which is featured throughout the campaign.

While awards ceremonies pay homage to the much-celebrated darlings of film - directors and actors - Volvo Cars 'For Life' Oscars campaign celebrates the unsung heroes behind the scenes who make production possible by helping keep everyone safe. Instead of hiring actors to star in its film, Volvo Cars chose to work with the talented professionals – the stunt performers, best boy grips, and lighting technicians, to name a few–who are essential in creating the movies we know and love.

The 60 second film was produced by Disney CreativeWorks and shot at Disney’s Golden Oak Ranch in Los Angeles - an iconic studio backlot that’s been a fixture of film and television since the 1950s - and was filmed by Jeff Cronenweth.

Grey New York creative director Sam Isenstein says: "Volvo is a brand that believes in safety, to its core. By staying true to that heritage, and showing up for the people who keep us safe on film sets, we were able to create an incredibly impactful, relevant moment during Hollywood’s biggest night."

For over 95 years, Volvo Cars has been a leader in automotive safety—innovating intelligent technology solutions to protect what’s important to people in their everyday lives.