Wagamama Releases 'The Nourishment of Noodles'

Treating yourself to a meal out that finishes with you slurping the last scraps straight from the bowl shouldn't carry connotations of total excess or greediness, even if the brand name we're talking about translates from the Japanese into 'self-indulgent'.

Basak Erol of Blink directs a ramen-themed melting pot for Wagamama and MullenLowe of energetic live-action and spirited animation that frames the casual-dining chain's promise to serve fresh, soulful food that'll leave you well-nourished but not bowling-ball bloated. Amen to that.