Wavemaker Helps Create Biggest Ever Bravehearts Day to Fight Child Sexual Abuse

Wavemaker Brisbane has helped Queensland based charity Bravehearts deliver their biggest ever national media campaign for the annual Bravehearts Day. Thanks to the generosity of many media owners and the hard work by the Wavemaker team, over $1.09 million of media value was secured for the campaign.

Bravehearts is a charity dedicated to the prevention and treatment of child sexual abuse, a crime that is experienced by 1 in 4 Australians. The 2024 campaign asked supporters to be brave and help fight this crime by taking part in the ‘#BraveChallenge’ for Bravehearts Day on 6 September.

Participants could choose their challenge to raise funds for the vital work Bravehearts does to prevent and treat child sexual abuse.

The national campaign delivered over 31 million impressions through search, social, out-of-home, radio and TV. Media supporters included Meta, Google, QMS, GOA/Alliance Outdoor, JCDecaux, Scentre Group, Aosco, Nova, Nine, Seven, Paramount, The Guardian & Pedestrian.

Emily Johnston, marketplace director at Wavemaker Brisbane said, “Wavemaker were thrilled to work with our generous Brisbane media partners to provide over $1million dollars of media value in the lead up to Bravehearts Day. This ensured the incredible Bravehearts organisation received high visibility nationwide and prompted awareness for such an important fundraising period. We look forward to working with Bravehearts again throughout 2025.”

Alison Geale, CEO of Bravehearts said, ‘Thank you Wavemaker for your support and making the 2024 Bravehearts Day campaign the most successful to date. Bravehearts Day is Australia’s longest-running and largest child protection campaign dedicated exclusively to raising awareness and funds for the prevention and treatment of child sexual abuse. Consistent community awareness is a key contributor in driving societal change. Thanks to Wavemaker, our message of child protection was spread nationwide, helping in the fight against child sexual abuse.’

The campaign was the first major campaign for UnLtd originating from Brisbane. Emma Davis, general manager Queensland commented, “There is so much passion and talent in the Queensland market and I’m so glad we could harness that expertise to make such a big difference for a very important cause. Not only did the campaign deliver an incredible result for this year, the wide-reaching campaign will have long- lasting positive impact and increased awareness for Bravehearts. Thank you to everyone at Wavemaker for your energy and drive to make this happen and to all the media owners who leaned in to support the campaign.”