We Are Social Singapore Bolsters Creative Team with Rodrigo Mitma

Socially-led creative agency, We Are Social Singapore, has bolstered its creative team with the appointment of creative director Rodrigo Mitma.

In his role, Rodrigo is responsible for leading the creative team with fellow creative director, Daniel Foo, to deliver social-first, innovative, and effective work for clients. He reports to regional executive creative director Omar Sotomayor.

Rodrigo is an award-winning creative and art director with nearly 15 years of experience in the industry, bringing with him deep expertise in healthcare. Over the course of his career, Rodrigo has developed and led local, regional and global creative campaigns for clients across the healthcare sector, as well as FMCG, automotive, retail and government clients.

The Peruvian-native has been based in Singapore for the last seven years, where he has led creative teams at DDB and McCann Health. Prior to moving to Singapore, Rodrigo worked at Grey and CARNE Prime Advertising House in Lima. Rodrigo’s work has scored awards at the Effies, Clio, LIA and Spikes, as well as being shortlisted at Cannes Lions and D&AD. 

We Are Social Singapore has a team of 80 people and works with brands including Samsung Mobile, HBO, UOB and TikTok. It is highly regarded for its innovation expertise, from virtual influencer creation to social-first production capabilities, and its development of AI and XR (extended reality) products for We Are Social’s global future strategy and innovation arm, XYZ.

Omar Sotomayor, regional executive creative director of We Are Social Singapore, said, “Rod brings invaluable expertise in regional and global campaigns for top-tier clients to our team. I’ve always admired his curiosity and resourcefulness in tackling creative challenges, from exploring new uses of AI to his attention to emerging trends in craft and design. He’s a true student of advertising.”

Rodrigo commented, "I was drawn to the agency’s relentless drive to raise the bar on what is considered ‘social’ for brands and consumers. Working with Omar, Daniel, and the team is going to be a remarkable experience; I can’t wait to create work that ignites conversations and generates hype, both online and offline."