Wealthfront Introduces a World Where Money Works Better

Arts & Letters launches its latest campaign with Wealthfront, a leading US based consumer fintech company that’s helping young professionals turn savings into long-term wealth. 

This is Wealthfront and Art's & Letters' first brand campaign together that we’ve coined, 'Money Works Better Here'. The campaign comprises three spots that bring the power of Wealthfront’s benefits to life. Played out through metaphors like giant tomatoes, clingy barbers and overzealous leg press machines, the films make viewers wonder: What if everything worked as well as Wealthfront?

The campaign includes a series of films, 'Barber', 'Glutes' and 'Tomatoes', which are all in market now. They were directed by Alex Prager, who is known for her uncanny film work for which these spots are no exception. 

Social and other digital components are also live as part of the campaign. All pieces of the campaign are running across CTV, YouTube, and Meta in a range of markets including Los Angeles, Miami, New York City, Orlando, Raleigh, Salt Lake City, San Diego, San Francisco, and Seattle. 

'Money Works Better Here' is launching at a most relevant time, as consumers kick off the new year with financial resolutions. Wealthfront has expanded their product offering and assumed a leading position as an innovator in consumer fintech, so this campaign showcases all they represent. In 2024, Wealthfront launched a number of exciting new products and features including: 

• A new S&P 500 Direct portfolio that combines the performance of the S&P 500 with added tax benefits.
• An Automated Bond Ladder that makes it easy to buy a ladder of US Treasurys and benefit from a steady yield with zero state taxes. 
• Free, instant withdrawals so clients can earn an industry-leading 4.00% APY on their cash until the moment they need it. 

The spots were created with Arts & Letters following our recent appointment as Wealthfront’s lead creative agency after a competitive pitch.

“Managing your money well is so important, yet for many people, it can be a daunting, tedious or time consuming experience. But it doesn’t have to be. We hear our clients say over and over again how easy Wealthfront makes managing and growing their money. We are excited to bring that insight to life in a way that grabs attention and gets people thinking about how they can get their money working better for them in 2025.”

“This was an exciting campaign to dive into with Wealthfront who continue to impress us in how they’re changing the consumer finance space,” said Jacob Pankey, creative director at Arts & Letters. “It was exciting to work together to create something entirely new that stands out from the typical financial campaign. This work represents all the ways Wealthfront supports its clients, and we’re excited it’s out in the world.”