Web Platform Wix Urges Modern Entrepreneurs to Do It Yourself

Web creation platform WIX has launched ‘Do it. Yourself’, a dynamic new campaign aimed at current and future business owners. Directed by Tim Brown through international production studio 1stAveMachine, the spot elevates self-reliance as a badge of strength and independence for today’s business owners.

'Do It. Yourself.' is not just about creating a website, it’s a motivational call of action to entrepreneurs to trust their instincts, build something meaningful, and transform their vision into reality. The campaign is a powerful response to the evolving meaning of 'DIY,' which has sometimes been limited to small-scale projects. Instead, Wix is reclaiming 'Do It Yourself' as a dynamic ethos of empowerment, showing that creating and owning a business requires innovation, resilience, and drive.

Tim Brown, director, 1stAveMachine said, “Building a business from scratch takes creativity, determination, and the confidence to trust yourself. This campaign emanates that journey - the exhilarating highs, the resilience needed to overcome challenges, and the pride of watching an idea grow into something real and impactful.”

The campaign is running across digital and social channels.