Wellcom Sydney Creates Immersive Experience to Mark Messi and Stanley Partnership

STANLEY 1913 recently announced the multi-year partnership with football icon LEO MESSI. 

 

To celebrate the partnership and launch of a limited-edition Messi x Stanley collection, Wellcom Sydney created an exclusive three-day immersive experience where Sydneysiders were invited to step into a Messi inspired pop-up and out onto the unique rooftop soccer fields of Sydney’s Ultimo Community Centre, in the heart of Sydney.  

“Messi came from humble beginnings. His dream became a reality, but it started somewhere. As with a lot of young Australian athletes, especially in football, stars are born on community pitches so hosting the launch event at the Ultimo Community Centre was important to us, and honours so much of what Messi represents as an athlete,”  says Oli Hammerton, creative director at Wellcom. 

 

At the pop-up, soccer fans and Messi enthusiasts alike had the chance to witness world-record-holding trick shot performances, participate in interactive games, and score exclusive Messi x Stanley product prizes and merch.  

The launch was supported by athletes and influencers including The Matilda’s Michelle Heyman, Western Sydney Wanderers number 9 Sophie Harding, world-record-holding trick shot athlete and YouTube star Jed Hockin, and international street football champions Sydney Street Crew. 

As a long-time Stanley aficionado, Messi’s connection with Stanley 1913 is genuine, having used Stanley’s South American Maté System for decades. 

“I am honoured to team with Stanley 1913”, said Leo Messi. “My connection to the brand is truly authentic, having a Stanley by my side throughout everyday."

This new Messi x Stanley collection serves to combine Stanley 1913’s originality, innovation and pursuit of excellence with Messi’s unmatched talent and inspirational dedication to his sport.