Wendy's Shows How 'Deliciously Different' It is with New Campaign

Today, VML USA & Wendy's are launching a new marketing campaign, internally dubbed Deliciously Different, marking the latest milestone for the iconic brand in its 45-year history.

"At Wendy's our passion for quality has always made us unique compared to our competitors," said Kurt Kane, Wendy's Chief Concept and Marketing Officer. "With this new effort, we're more overtly celebrating the many delicious differences that customers tell us make Wendy's a cut above."