Western Union Campaign Captures the Togetherness of Diwali

Indigo Bates latest piece of filmmaking for Western Union captures the joyful chaos of catching up with family members over the phone. The commercial showcases Punjab culture, highlighting the spirit and togetherness of Diwali.

Indigo had this to say about working on the project - “We had so much fun recreating a little slice of family life that really felt specific to the Punjab region in India but also universal - a girl calling home for the holidays and getting passed around the whole hectic extended family.

Casting and production design were the two biggest challenges on this piece. Luckily our amazing production designer Rose Weir was able to totally transform these bland, suburban Vancouver homes into vivid, authentic-looking settings and we found some incredible non-actors to bring relatability and heart to the story.

The cheeky humour of Love Streets’s scripts for the campaign made it such a pleasure bringing them to life.”