What Flower Power Can Do for Public Joy in Dutch Flower Council Spot

The Flower Council of Holland, working with creative agency Kingsday, has released ‘The Flower Effect’ a new online film to show the effect flowers have on people.

The film is an initiative to promote fresh flowers from Holland in the UK, France, Germany and the Netherlands.  The Netherlands is the world’s leading supplier of flowers; flowers from Holland make up over 50% of all sales of flowers in the UK, and 60% in Germany. That’s quite a lot of flowers from a small country.

‘The Flower Effect’ is filmed by young Dutch talent Basha de Bruyn and evokes an archaic and romantic style of cinema. The film shows that walking around with a bunch of flowers provokes reactions from strangers, and effects people’s emotions. And ultimately how flowers can spread happiness. Only the two main characters, Sophie and Paul, are acting, everyone else in the film are real people, their reactions are genuine.

“Switch on the news and you’ll agree it’s a pretty scary world that we live in today. With this film we wanted to return to a kinder, more naïve place with hints of French romantic cinema. ‘The Flower Effect’ is a fairy tale with a modern twist: all the reactions to the flowers in this film are real.” says Bram de Rooij, Creative Director at Kingsday.

The film is on UK website and is a being distributed to relevant magazines and bloggers. It’s also being seeded online through Be On (previously Go Viral) and the media agency is Universal Media.