While the World Waits, adidas is Ready for Sport Again

‘Ready for Sport’ has gone live across adidas’ social channels. The ad focuses on optimism, anticipation and the excitement of the return of sport. It is a powerful reminder to the world that sport will be back and will feel incredible. When it returns, we will be ready.

The work has been created with stock footage and existing campaign imagery, with the script read by NYC rapper Princess Nokia, who delivers the powerful ‘We will ___ again’ device. Adidas Instagram stickers have also been created, inviting people to post online about what activity or sport they’re looking forward to experiencing again.

The final product is an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when this is over.