senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Whisk Away Across NY State in This Magical Animated Film for NY Lottery

01/10/2020
Advertising Agency
New York, USA
620
Share
From McCann New York and directed by Hornet's Yves Geleyn, film 'All Aboard' brings new lottery tickets to life
For the Lottery’s first major campaign since quarantine, it's celebrating our great state and inspiring some serious hometown pride. The New York Series Scratch-Off game includes five tickets each of which features a New York icon - from the Brooklyn Bridge to Niagara Falls and beyond.

In a first for the Lottery-agency partnership, McCann New York worked with local New York artist, Vi Luong, to design the tickets from the ground up. Intricate black and white drawings and detailed line art reflect a more minimalist yet stunning approach—an eye-popping departure from the typical multi-coloured Scratch-Off.


'All Aboard', a magical animated film, brings the tickets to life. Directed by Yves Geleyn from Hornet, it whisks viewers away on a flying train ride across the state, and features an updated rendition of the timeless song, 'Autumn in New York'. Autumn always renews a love of New York, and the ticket launch corresponds with this moment inspiring New York pride.

The campaign will be carried across TV, radio, OOH, print, social and other digital executions 24th September through 15th November. 

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from McCann North America
No Excuses
Frontier Communications
22/10/2024
8
0
Sounds Grande
New York Lottery
12/09/2024
37
0
Good to Go
Frontier Fibre
02/05/2024
29
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0