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Who is Masquerading as Marilyn Monroe in Snickers' Super Bowl Teaser?

26/01/2016
Advertising Agency
New York, USA
89
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The Hollywood starlet sounds a bit worse for wear in teaser from BBDO NY
Today, Snickers launched a sneak peek of their new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. 

Created by BBDO New York, the teaser features a hungry Marilyn Monroe preparing to reprise her iconic “Happy Birthday” performance… although with a far less seductive voice.

The teaser only hints at what’s to come during Super Bowl 50, like all “You’re Not You When You’re Hungry” commercials, the spot will remind fans that Snickers always satisfies hunger. The full 30-second commercial will air during the first quarter of the big game on Super Bowl Sunday.


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