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Creative Studio Bite Collective Engage Advertising Legends to Launch Their Own Print Campaign

27/01/2025
Production Company
London, UK
140
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UK industry legends, Dave Dye and Mark Denton, collaborated with photographer Gus Filgate on a print campaign set to run in food publications

Creative studio BITE Collective have launched their own print campaign advertising their food, drink & lifestyle directors. Hiring world famous, multi award-winning creatives Dave Dye and Mark Denton, the campaign stars a cabbage, beef burgers, apples and a lowly potato all beautifully shot by their own food photographer and director Gus Filgate. The executions pose the question: why would you hire a director with other expertise to shoot your food when you could hire the best in the business?

The production company has worked with some of the biggest food and drink clients in the industry such as M&S, Tesco, McDonalds, Kelloggs and Aldi to name but a few. They have directors who have created classic TV food series for the likes of Jamie Oliver and have a social content division with access to some of the best foodie influencers and chefs, amassing millions of followers between them.

Alex Katz, EP of BITE says, “We believe in the power of advertising and what better way to sell our services than recruit award-winning creative industry legends to promote our wares? We are in awe of their talents and have had so much fun creating this campaign. Above all we wanted to shout out that we are the best food creative studio in the country.”

Dave Dye, creative industry legend says, ““All the best ideas are blinding obvious, once you see them. Like a company that specialises in shooting food introducing themselves to companies that sell food. The same with getting your food shot by people who are actually good at it. Why isn't either the norm? It’s nuts.”

The print campaign is running in various food publications across the country.

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