Will NFL’s Richard Sherman Ever Be Content in W+K's Nike Campaign?

Wieden + Kennedy Portland partners with Nike Football to launch a film series called “Never Finished”, which features Richard Sherman's relentless quest to push his own athletic limits while mirroring Nike’s mantra: “There is no finish line.”

As the flash flood of media hype and hyperbole expands on Sherman’s proclamation, he trains his butt off to live up to it. Not only do his words set the bar and at a near impossible height for himself, but they motivate the rest of the league. It’s ok to say you’re the best, as long as you’re willing to put the work in to back it up.

The campaign is supported by five additional films and includes special cameos from Johnny Manziel, Victor Cruz, Ndamukong Suh, Ken Griffey, Jr., Damon Wayans, Jr., as well as Sherman’s teammates Michael Bennett, Byron Maxwell, Bobby Wagner and Malcolm Smith.