Willy Hughes from BITE writes the track, sings the song, stars and directs the new Kellogg’s Crunchy Nut online spot.
Partnering with his “majordomo” Alex Gray, Willy brings the inimitable wit and style of What Willy cooks to literally sing the praises of Kellogg’s Crunchy nut cornflakes. Breaking across all social media over the next week with a 90 second version and 2 x 15 sec iterations.
Described as possibly the funniest man in food… bringing his “recipes not stressipes” ethos to the kitchen and small screen, Willy puts his humour front and centre in all his projects and is the perfect partner to many food and drink brands that want to find new markets and audiences. Willy is happy writing, composing, directing and generally eating and drinking as well!