Wiltshire Farm Foods has teamed up with Omni Productions to launch a new musical TV advert featuring real employees to promote their trusted food delivery service.
Wiltshire Farm Foods pride themselves on their positive relationships with clients and the delivery of ‘good old-fashioned service with a smile’ throughout the UK.
The new brand advert is a musical and features a recognisable cast made up of real Wiltshire Farm Food employees: call centre advisors, chefs and delivery drivers. The featured employees are seen going about their day whilst singing along to the classic track ‘Bring Me Sunshine’ composed by Arthur Kent, with lyrics from Sylvia Dee.
The directorial approach champions the authenticity of the brand and celebrates both the clients and employees that bring the brand to life. Drawing on nostalgia, the advert is designed to appeal to the target audiences' love of light comedy and musicals.