With Uber Eats You Can Order Almost, Almost Anything Checo Pérez Sells

Following the success of the 'Get Almost Almost Anything' platform launched in 2023, Uber Eats reinforces its commitment to offering a wide catalogue of delivery services by partnering with Mexican race car driver Checo Pérez in its latest campaign.

In this campaign, the creative agency Wieden+Kennedy Mexico has crafted a unique concept that transforms Checo’s ads throughout the city into Uber Eats messages, highlighting that on the app you can order 'almost almost anything' he promotes, from burgers, beers, oatmeal, to car lubricant.

The idea is inspired by Checo Pérez’s widespread presence in advertising campaigns across Mexico, where the driver has become an iconic face for multiple brands and products. In the world of celebrities, it’s common to endorse all kinds of products, but in Mexico, Checo Pérez’s case is out of this world. This new campaign leverages this omnipresence to showcase Uber Eats'' reach.

“It’s normal for celebrities to promote things, but Checo is on another level. The streets of Mexico are flooded with his ads. On the same street, you can see up to three ads with his face. The funny thing is that almost almost anything he promotes can be ordered through Uber Eats,” commented Emiliano Cortez and Alejandro Rattenbach, creative directors at Wieden+Kennedy.

For Elena Mari, Uber Mexico’s marketing director, the inspiration behind this campaign lies in the fact that we see Checo everywhere. “(…) On street corners, on TV, on the radio, practically wherever you look, there he is. We took that as inspiration to show that everything Checo advertises is also on Uber Eats.”

The fun campaign includes a film directed by Maxi Blanco and produced by LANDIA, where the Uber Eats voice interacts with Checo’s ads, creating a humorous dialogue about the promoted products. In addition, Uber Eats hacked different media spaces throughout the city (OOHs, bumpers and banners), where next to each product Checo promoted they placed an identical one, but from Uber Eats.

The campaign’s crowning touch was the inclusion of a special billboard within the app, where people could find that selection of Checo-led promotions, leveraging the Grand Prix as a seasonal event to boost consumption.

The campaign was even mentioned by Christian Horner, team principal of Red Bull Racing, during a press conference at the Mexican Grand Prix, where he stated: “I think Checo is endorsing every product from Uber Eats to toilet roll this weekend, so it''s impressive how many endorsements he''s managed to line up for himself.”

'Get almost almost anything' with Checo Pérez kicked off during the Mexico City Grand Prix, will continue throughout Nov and Dec, and will feature presence on TV, outdoor media, YouTube, Meta, and TikTok across Mexico.