Steve Ayson (MJZ) has directed the latest series of Wieden+Kennedy Portland's typically irreverent and comedic ads for Old Spice.
The Perfect Ending spot features a composed piece by Philip Kay whose aim was to create a track that paid homage to traditional Western scores and the music was played straight in order to emphasise the comedy of the spot.
The film was shot on 16mm to help give it the feel of an authentic Western and
in keeping with this Philip Kay used the same tape machine and vintage
effects unit that Morricone used on many of his scores.