Women Make the World Bloom Again for Chloé Perfume

The film, from award-winning director Neels Castillon of RSA Films, produced by Psycho and choreographed by Fanny Sage, features portraits of four women taking action together to make the world bloom again: Arizona Muse, Amrit, He Cong and Malika Louback. Shot over nearly two weeks across on an active volcano Chile, the film highlights nature as a stunning backdrop to reveal each Chloé woman. Emotions run deep with Camille’s song 'Seeds,' blending crystalline vocals with martial beats.


This global campaign via boutique agency French Circus for Coty’s Chloé L’Eau de Parum Intense aims to highlight the essence of Chloé as a brand created by a woman, for women. Founder Gaby Aghion named the brand after her best friend and sought to create luxury ready-to-wear to liberate women’s bodies. The commercial film presents a unique vision of femininity - when unity brings strength and sows hope: We Blossom Together, We Are Chloé.