Work of the Week: 04/06/21
There’s an argument that advertising is selling us a better version of ourselves, and it feels particularly true in the context of the good ad campaigns the LBB team has been appreciating this week. And I love a bit of theorising and pontificating, so let’s get it.
Nike is trying to sell you a more progressive kind of sporting attitude, suitable for 2021. Slick campaigns from both London and Seoul embody this new nicer side of sport with aplomb. Meanwhile, the deft touch of Mark Molloy and Anomaly NY offers people with diabetes a life of carefree pleasure. Adobe promises anyone with creative vision the chance to become a renaissance visionary, using the software company’s products to bring their imaginings to life. Spotify’s latest data-driven work is the pinnacle of the individualistic Western dream - a chance to imagine a life with no guilty pleasures, where your tastes are utterly unique and whatever others think of them, you own them, even if you have objectively bad tastes. And then there’s a really satisfyingly art directed Pepsi campaign from Alma DDB, which has been all over the internet this week. (Historically, Pepsi has been at the forefront of the idea that a brand could sell a cooler, hipper ‘you’, which rounds out the theme of the week rather nicely).
Enjoy the ads!
