senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Work of the Week in association withThe Immortal Awards
Group745

Work of the Week: 10/09/21

10/09/2021
Publication
London, UK
131
Share
A new PlayStation spot has LBB's Addison Capper pondering what if The Queen's Gambit had been set in a dystopian future?

What if Queen's Gambit was set in a Blade Runner-esque, futuristic, slightly dystopian world? This is probably not a question you have ever asked yourself but, perhaps, it did cross the minds of the folk at adam&eveDDB when developing the latest 'Play Has No Limits' spot for PlayStation.

Directed by Riff Raff's Francois Rousselet, the film sees dozens of elaborate characters travel through a city laid out like a chessboard as a metaphor for the feeling of exhilaration that comes with playing video games on a PlayStation. It tells the story of two rival Kings who battle through an epic game, and follows the progress of a pawn - the most unassuming piece on the board - as she makes her way through the city. Different challenges come her way as she progresses but ultimately she makes her way to the rival King’s penthouse to win the game for her team.

It's a standout in what is a bit of a corker Work of the Week. It sits alongside the launch campaign for Windows 11, a Dubai Tourism ad with two Zac Efrons, a video game controller made out of a banana and a lot more.


A Sprawling City Is the Stage for an Epic Game of Chess in Global PlayStation Spot


Read more.






Microsoft’s Dreamy Windows 11 Spot Brings You Closer to What You Love


Read more.






Zac Efron Meets His Future Self in Buddy Movie Parody for Dubai Tourism


Read more.






The G-Class Goes Electric in Nina Holmgren’s ‘70s Space Opera for Mercedes-Benz


Read more.





This Grocery Gaming Controller for No Frills Aisles of Glory is Literally Bananas


Read more.


This Grocery Gaming Controller for No Frills Aisles of Glory is Literally Bananas



Billie Eilish Sends a Love Letter to Los Angeles for Dreamy Disney+ Cinematic Concert


Read more.





Netflix Rounds Up Money Heist Fans onto a Plane to Stop Them Spreading Spoilers


Read more.






Laxative Brand Prunelax's Windy Spot Uses Dark Humour to Let Out Some Light Relief


Read more.








IKEA Blurs the Lines Between Fiction and Reality for Trapped in the '90s Reality Show


Read more.






Kraft Heinz and VMLY&R Craft Seriously Good Burger for Philippines Heinz Mayo Launch


Read more.






Lil Nas X and Sir Elton John Are Ordering In with Uber Eats in Latest Campaign


Read more.








SIGN UP FOR OUR NEWSLETTER
Work from LBB Editorial
Bubbles | Christmas Ad 2024
Deutsche Telekom
04/11/2024
55
0
Where’s Waldo?
Etsy
01/11/2024
28
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0