Work of the Week 22/11/24

 

Manchester City striker Erling Haaland undergoes an intense and humorous training routine in the Norwegian wilderness while showcasing his favourite Beats products in this new ad for the global audio brand. Part of Beats' ongoing partnership with Haaland, the film highlights the footballer’s personality and quintessentially Scandinavian deadpan humour. Coming from the creative minds of Uncommon, and directed by Elliot Power, the ad will be running across OOH and social media platforms.

            

Erste Group's Christmas ad, created by Jung von Matt Donau, tells the inspiring true story behind iconic Christmas carol ‘Silent Night,’ highlighting how a small act of kindness in an 1818 Austrian village sparked a global movement. The three minute spot showcases how the song, composed by Joseph Mohr and Franz Xaver Gruber, has touched hearts worldwide. Looking and sounding lovely, this live-action ad marks a new chapter in Erste’s Christmas campaign tradition. Ending on the tagline ‘Your Spark Can Light Up the World’ the festive film celebrates the power of belief and small gestures to create meaningful change.

            

The rather unexpected but undoubtedly endearing brand collaboration between dairy-free alternative, Oatly, and grime legend, Giggs, is one must see to believe. Originating from Giggs' personal experience with lactose intolerance and aims to raise awareness of the need for more dairy-free options, the film offers a fun and never-before-seen look at the rapper’s personality. Directed by Kelvin Jones, this unique campaign sees Giggs take on the role of a bake shop owner in South London, as he promotes his limited edition dairy-free cake and custard kits. 

Sandra Winther achieves greatness in just under five minutes with her powerful new film for Coral Gardeners which tells the inspiring story of founder Titouan Bernicot’s lifelong connection to the ocean and his mission to restore coral reefs. Set in Titouan’s native Mo'orea, the cinematic narrative follows his journey from childhood on a pearl farm to his environmental activism. With stunning visuals and a powerful personal story, the film highlights the vital work of Coral Gardeners in protecting and restoring the world’s reefs in the fight against rising ocean temperatures. 

We can all agree that nobody deserves to feel lonely, let alone during the holiday season. So this year, Heineken UK and Stonegate Group - the UK’s largest pub company - have come together to launch the extremely British 'Pub Alone' campaign to combat loneliness during the festive period. Aiming to create inclusive, welcoming environments in pubs, users of the MiXR app can stay connected to local pubs and exclusive offers where they can share experiences and build new relationships. Running throughout November and December, the initiative encourages meaningful connections and raises awareness of loneliness, particularly among younger people.

            

The battle between teenagers and parents over the repercussions of owning a smartphone has to be one of the most common family feuds the world over. Which is why, this new campaign created by Publicis Conseil and directed by Réalité, feels so relatable. Presenting the various challenges parents face in balancing their children's digital desires with safety concerns in a festive, offbeat tone, this Christmas campaign from Orange has launched the SaferPhone solution. With a focus on responsible digital use, Orange is encouraging healthy smartphone practices through its services, which includes a "Commitment Pact" between parents and teens, and a partnership with influencers and sports figures to promote the initiative.