Friday has rolled around, meaning it's time to reflect on the outstanding creative work we've seen over the past few days.
In this week’s hotlist, ultimate prankster Snoop Dogg returns to our screens in a 'blunt' campaign by The Martin Agency, promoting Solo Stove’s smokeless fire pit, while ProdCo delivers Fontaines D.C.'s gritty Car-Jitsu-themed music video, bringing the Irish band's latest single to life.
Down under, Modibodi and TBWA\Sydney dive into shark-infested waters to debunk period myths with a daring campaign, while HeimatTBWA\ and Tony Petersen Film x Revolver showcase a handsy DIY rebellion in HORNBACH’s quirky spot. BBH London and The Berry craft an electrifying love story for Audi's latest EV and Palliative Care Queensland’s stop-motion film by Cocogun and Rowdy gracefully embraces life’s final moments. Finally, The Hygiene Bank tackles hygiene poverty head-on with a powerful DOOH campaign, urging public action in the face of a growing crisis.
See the work in full below
Solo Stove - Blunt Marketing
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Who can forget when Snoop Dog had the world fooled he’d gone ‘smokeless’, only for it to be a tactical marketing stunt? My jaw is still on the floor from that one. Well, outdoor lifestyle brand Solo Stove and Snoop are up to their usual antics with a new campaign in partnership with The Martin Agency, which sees long-time pal Warren G join the rapper for a ‘blunt session,’ – in the truest sense of the word. This time round, Snoop wants you to know “I’m here because you're more likely to buy this fire pit because I'm Snoop. Facts.”
Fontaines D.C. - In the Modern World
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With their highly anticipated fourth album, Romance, out today, Fontaines D.C. have once again teamed up with Luna Carmoon for another cinematic music video for their single, 'In the Modern World.' Produced by ProdCo, the intense and bizarre world of Car-Jitsu — a sport where competitors wrestle within the confines of a car — takes centre stage. Starring actor Ewan Mitchell (known for House of the Dragon and Saltburn) as a troubled outcast who uses the niche sport to confront his inner demons, the video enlists real Car-Jitsu competitors to deliver a raw and brutal experience on screen.
HORNBACH - Obey Your Hands
Using your hands to scroll through this article? This ad from HORNBACH serves as a reminder that hands are meant for more than just scrolling - they’re built for creating.
Created by HeimatTBWA\ and Tony Petersen Film x Revolver, this quirky spot focuses on the unique relationship between DIY enthusiasts and their hands, presenting a playful scenario where a man’s hands become frustrated with his lazy lounging. Taking matters into their own ‘hands’ and eager to get back to work on a DIY project, they hilariously rebel against their owner, dragging him away from his screens and back to the tools.
Audi - Love at First Sight
In this electrifying spot from BBH London, the first in a series of three ‘Audi Design Love Stories,’ Audi’s latest electric vehicle (EV) design is celebrated by highlighting its emotive elements: light, sound, and vision. The beautifully animated hero film, crafted by The Berry Boys with support from TAPE, tells a whimsical love story between a moth and the SQ6 e-tron’s dynamic headlight signatures. Continuing the nature-inspired theme, additional spots feature a fish swimming in the calming glow of the car’s ambient lighting and an owl entranced by the integrated headrest speakers, showcasing Audi’s innovative design in a captivating ‘new light’ – ahem.
Palliative Care Queensland - The Cassette
In this poignant yet uplifting stop-motion film, by Palliative Care Queensland, crafted by Cocogun and Rowdy, viewers are encouraged to face death with preparation rather than fear. “The Cassette” tells the touching story of a man visited by Death, but instead of quietly accepting his fate, chooses to spend his final moments on his own terms, playing his favourite song, Pixies’ “Here Comes Your Man”. Directed by Catherine Prowse, who used stop-motion to heighten emotion and add a handcrafted feel across every element of puppet, prop, and set design, the spot beautifully balances heartbreak and hope.
Modibodi - Modibodi Presents: An Anti-Leak Period Swimwear Test
I’m not ashamed to say I’m one of the 1.5 million women and menstruators who believes that swimming in the sea whilst on your period attracts sharks. Fortunately, Modibodi and TBWA\Sydney are here to debunk the myths and ease our worries with their latest campaign, featuring free diver and marine biologist Brinkley Davies. Wearing only a Modibodi swimsuit, she courageously tested the leak-proof period swimwear by swimming with 5-metre tiger sharks while on her cycle.
Hygiene Bank - Hiding in Plain Sight
Amidst the ongoing cost of living crisis, which has left 4.2 million people in the UK struggling with hygiene poverty and lacking essential personal care products, The Hygiene Bank and Acne has launched a timely and powerful campaign. ‘Hiding in Plain Sight,’ is an interactive digital out-of-home campaign that confronts the stark reality of hygiene poverty, boldly raising awareness of the issue while emphasising the urgent need for public donations to help those in need.
