Wrestler El Santo Takes on Stranger Things Demogorgon in Epic Flamin’ Hot Cheetos Spot

Rebolucion teams up with Slap Global, Pepsico Mexico, and Netflix Mexico to bring the worlds of Stranger Things and Cheeto's together for a hot new campaign. 

The story goes that during the 1980s El Santo, the Mexican wrestling legend, went on an exhibition tour in the USA. But when it was his turn to fight in the small arena in the town of Hawkins, the fight took an unexpected turn.

A portal to another dimension opened and a bloody creature emerged.

The event recordings were classified as ‘top secret’ and never saw the light, but today, they will be released to the public thanks to Flamin' Hot.

"I like to combine the world of cinema with the world of advertising. One is fast and ephemeral, the other is permanent and takes a long time to materialise. There are very creative people in the field and there are projects like this one with a lot of production value. It's like a parallel channel that has always worked very well in my life, it's like a double life. As creatives, we enjoy it when a great idea like this fight comes along, where you can see the imaginative work of those involved, where client and agency bet on originality and take risks. I think that when people see it, they appreciate it," director Armando Bo said.

The fight is online and on TV right now.