senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Wunderman Highlights Global HIV Epidemic for G20 Summit Agenda

13/02/2019
PR Company
Mexico City, Mexico
155
Share
Agency creates large-scale interactive installation and website displaying live HIV statistics by nation

After zero recognition of the HIV/AIDS issue over the past decade, Wunderman developed a creative data visualisation installation during the G20 Summit to address the problem.

The G20 Summit was held in Buenos Aires on December 1st, the same day of World AIDS Day. Wunderman Buenos Aires and the Huesped Foundation, an Argentine organisation aimed to guarantee access to health and control of diseases, took action by creating an immersive campaign to attract the leaders of the 20 most influential countries in the world visiting Buenos Aires for the G20 Summit to get #HIVonAgenda.

One of the most impressive components of the campaign was a large-scale interactive installation located on the esplanade of the Technological Science Pole. In the installation, the team creatively analysed key data and developed visuals of each countries’ flag participating in the G20 Summit in a bar chart displaying the HIV statistics separated by nation.

In addition to the installation, Wunderman Buenos Aires designed an interactive website with unique infographics demonstrating a transformation of the flags of each nation into 3D animated bar graphs, showcasing why the HIV issue should be on the agenda.

Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0