Young Girls Transfer Football Skills into Everyday Life for UEFA

UEFA launched their latest campaign ‘Skills’ across Europe on International Women’s Day, to encourage girls of all ages to play football whilst highlighting the invaluable lifelong skills it can teach us. Depicting young girls suited and football booted in adult environments, this ad cleverly and humorously displays that skills picked up from the beautiful game are for life, not just for the pitch, helping those who play reach their goals. 

Directed by BAFTA award-winning and Emmy nominated director Sam Miller (I May Destroy You, Luther), Sam brings his characteristic storytelling abilities to this series of detailed and self-assured scenes that culminate in a triumphant finale, that gets the ball rolling on an important topic.