YouTube Star & Shoe Aficionado Brad Hall 'Unboxes' Venmo

Venmo has been known as the app for sending payments to friends - then celebrating the transaction with an emoji or comment. Now it also allows you to make purchases within select merchant apps and even split the bill with your friends. It also now allows you to pay a business and even split payments to shop with someone. To introduce the new features, CP+B LA used an unlikely YouTube personality - Brad Hall, who reaches their heavy millennial target. As one of the top sneaker unboxing reviewers on the web, Brad Hall showcases the app in his signature long-form video style, with the same passion as trying on an exclusive pair of premium sneakers.

Brad Hall explains how the project came together: “When CP+B LA, an advertising agency in LA, approached me about doing an ad for Venmo I was initially sceptical. I make unboxing videos about cool shoes. Not cool apps. But then I heard how cool the new Venmo app was and I realised that it was cooler than cool shoes because it lets you buy cool shoes using Venmo. I told CP+B LA that I’d like to unbox this application so the world can know what I now know—the Venmo application is cool. And that was exactly what they wanted me to do in the first place so they said, “yes.” I told them, “thank you.” Then they said, “thank you.” Then I said, “please tell Venmo thank you too.” And we kept going back and forth like that for what felt like forever but was only 30 minutes.”