Y&R Mexico and Movistar Release 'Love Story' PSA to Raise Awareness About Online Dating Scams

Y&R México in collaboration with Movistar, a Telefonica company, launched the PSA “Love Story” earlier this month and I wasn’t sure if you’ve seen it. It’s work that I thought would interest you. 

Directed by Andrew Lang from Wabi Productions, the spot shares a modern love story with contemporary issues. The ad aims to raise awareness for people of all ages about being smart in the use of technology and social networks, in this case, when making a love connection. The final caption of the spot reads “150 million fake profiles live on social media. Not everyone is who you think they are.”