The recent Yumove campaign titled 'A Love Letter to Dogs' - completed with agency Dog Cat and Mouse and director Jo Tanner - pays homage to the important role dogs play in our lives both physically and emotionally. It's a tonic for good feeling at this time. The TVC received ad of the week this week from Best Ads On TV website.
Very much a product of the times, the ad was put together from brief to broadcast in just twenty days. It was executed entirely remotely with brand marketing, production agency, editing, grading, post production collaboration happening over video and email.
Jo Tanner, Steve Stokes and Mark Dickens at the agency wrote, produced and crafted the commercial with edit by Andy Philips at Chophouse, audio from Own Griffiths at Sightsound with CC VFX undertaking post production, and finishing with colourist Ned Al-Astrabadi and flame artist Eldon Snellgrove at CC VFX.