ZOO Group Sydney Ends BBQ Neglect With Jif

Unilever has launched ‘End BBQ Neglect’, a cheeky campaign set to relaunch Jif Cream.

Following a competitive pitch, ZOO Group Sydney was tasked to reposition the heritage product to appeal to a younger generation after a 19 year marketing hiatus. 

The campaign demonstrates how Jif can help save items/possessions at risk of being neglected or even worse, thrown away starting with the key issue of BBQ neglect. Be it a 2, 4 or 6 burner, or the public barbecue at the park, Jif can help keep our nation Snag Happy.

“My white converse came up a treat,” says Paul Bruce, ECD and partner at ZOO Group Sydney. “The campaign definitely moves away from the traditional spin used to sell household cleaning products and working with a client willing to test these boundaries to have some fun is always a plus,” he added.

Says Unilever ANZ Homecare Director Paul Connell: “We are excited about the campaign created with ZOO Group Sydney, and, with their creativity, the possibility of ending BBQ neglect across Australia. It’s already gaining traction and a great response from audiences that wouldn’t normally engage in the category and we’re looking forward to celebrating together on Australia Day on a shiny Bronte BBQ.”

Launched this month, the campaign runs across broadcast, digital and social.

You can check out the spot below: