Zoom Channels ‘Mac vs. PC’ in New Campaign Taking on Big Tech

Zoom’s latest ad campaign revives the spirit of the iconic “Mac vs. PC” ads, using humour and wit to position itself against Big Tech’s AI solutions. The campaign features a playful faceoff between Zoom AI Companion and its larger competitors, poking fun at recent AI missteps—such as Google Gemini suggesting users make pizza with rocks or a controversial Olympics ad where a child was encouraged to use AI to write a letter to their favorite athlete—and offering a sharp take on the current state of AI. 

For this campaign, Zoom partnered directly with Hungry Man, an award-winning global production company, with Dan Opsal directing. Hungry Man handled both the creative and production aspects of the campaign, bringing in boutique agency Fellow Kids to collaborate on key elements. Hungry Man’s dual role blurred typical boundaries between creative and production, and this streamlined collaboration reflects a growing shift in advertising, where brands are embracing direct partnerships to produce creative, impactful, and efficient campaigns.

Caleb Dewart, managing partner at Hungry Man said, “This work is a really good example of the current fluidity of the creative space we’re in. However we get opportunities, we’re looking to be great partners and collaborators, leveraging our relationships to make the best work possible. And that’s really it - relationships matter now more than ever.” 

The ad will roll out across platforms including YouTube, LinkedIn, Instagram, Facebook, TikTok, Threads, and X, as well as CTV and television placements during NCAA football games, CNBC, and more. Additional social content will release over the coming weeks to further engage audiences. The ad is available for viewing on YouTube.